There are many ways of searching ;or information and alternatives in problem solving. Effective managers use all of their capacities - analytic and creative, conscious and subconscious - and seek both individual and group involvement in this stage of decision making process.
As you have seen, the basic requirement at the stage of identification of alternatives is to become more creative. Creativity involves novel combination of ideas which must have theoretical or social value or make an emotional impact on other people. Like the decision making process itself, the creative process also has three stages as shown in Table.
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| Stages in the Creative Process |
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