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Defining the Mission

The next step could be to restate the "mission" in the light of the above findings. In companies where the mission of the company is not clearly stated in a crystalised form, it is worthwhile to define it. Experienced consultants opine that many Indian companies do not have a clearly'stated mission. Even those who have it, do not communicate it to the employees. Consequently, these organisations lack direction and the employees feel ambivalent about their roles and find the internal environment of the company less supportive. It is seen and tested that successful organisations portray that their mission were clearly stated, e.g. Tata group in India, General Motors in USA, Sony in Japan etc.

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