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VE : Function Approach

There is a different point of view in performing function analysis depending upon who you are. Are you a designer or manufacturer of a product or are you a user of a product ? What could be basic function to one person might not be basic function to another. 

Function analysis a system to show exactly what one gets for his money and, as such, records  directly to the needs of the owner. It can  show, that a good design can, at times, be stronger,  more attractive, and less costly.

Most value analysis discuss and define three aspects of economic value: 
aspects of value         relates to 
exchange value       -      worth 
esteem value          -       want 
use value               -       need 

VE methodology concentrates on the use value of the "worth" or "sell" functions. Aesthetics normally is a subjective decision and, very often, an individualistic one. VE is a tool to bring more objectivity to the decisions on aesthetics, usually to gain group acceptance. 

Esteem value is no more that] the desire of the owner to own it. Sometimes, an owner doesn't want it because it doesn't satisfy his desire - it doesn't please him aesthetically -he can't live with it, aesthetic functions become basic when desire becomes as strong as need. 

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